We are Sabio

An industry leading
and agile creative
marketing agency.

With close to three decades of experience, three offices and a fleet of powerful creatives, we are one to watch. And certainly, one to work with. Our work is designed to be cleverly, you. No matter what your vision is, we’ll live and breathe it until completion.

PR and Creative Agency Staff from Sabio all in a photo taking at their Newstead Brisbane Office

Our history


A new chapter begins as Sabio


In P4 Group's 25th year, the agency joins forces with Ruby Communications, bringing together a team of 35 dynamic marketing creatives


P4 Community and P4 Academy officially launched, expanding our suite of team initiatives


Naomi Spies was awarded the Australian Young Entrepreneur of the Year Award and won Gold Coast Women in Business Award's Business Achiever of the Year award


As the team grew to 20, it was time for P4 Group to move into a much bigger space. Our Head Office in Newstead, at 12 Gordon Street, is where we remain today


Official launch of P4 Group's digital services offering, with a focus on paid and organic social media. Success at the PRIA National Golden Target Awards, winning Gold for Best Pro Bono Campaign of the Year for Women’s Legal Service Queensland’s annual Dancing CEOs event


Success for P4 Group at the PRIA National Gold Targets, taking out Gold for Best Major Campaign and Excellence in Measurement and Evaluation both for Brisbane Festival


P4 Group joined Public Relation Organisation International, an international body of independently owned agencies that work together on a global scale to deliver exceptional client campaigns and drive industry innovation


Ruby opened its Brisbane office in the leafy streets of Teneriffe


Ruby PR becomes Ruby Communications and won the Spirit of the Gold Coast award for the agency's achievements in promoting the Gold Coast. Naomi Spies cleans up at the Gold Coast Young Entrepreneur of the Year Awards. An achievement repeated in 2016, 2017, 2018, 2019 and 2020


P4 Group established Creative as a core business solution for clients


Opened P4 Group’s first Sydney office, in Surry Hills


Ruby won the contract for the Surfers Paradise Alliance (now Major Events Gold Coast) and Bravehearts White Balloon Day which are clients of the agency to this day a decade later


Gold Coast entrepreneur and PR maven Naomi Spies launched Ruby Public Relations, a consumer publicity agency based on the Gold Coast with a home office and a team of one


Introduced Stakeholder Engagement as part of P4 Group's service offering, which resulted in a huge spike in the team with 20 people working between Newstead and on secondment


Won our longest standing client, The Sunday Mail Bridge to Brisbane, who remain a client to this day


After outgrowing New Farm, the team moved to a new location in the quiet streets of Newstead, where we remained for more than 15 years


The first big rebrand… ABC Solutions became P4 Group and launched a corporate partnerships arm welcomed clients including Warner Bros. and the Qld State of Origin


First major client win, the annual Qld Week celebrations and the Open Learning Institute


ABC Solutions moved out of working from home to the first official office on Brunswick Street in New Farm


Company established with Adrian Basile and Nikki Accornero at the helm. ABC Creative Solutions offered communications and marketing solutions to clients

We’ve arrived at a new chapter
and we couldn’t be more excited
to hit refresh and show the world
what we’ve got.

Au Star Illustration.png

Same experience and knowledge; new energy,
new ideas and a new direction.


Share This

Select your desired option below to share a direct link to this page.
Your friends or family will thank you later.