Finding the right spokesperson for your campaign

Choosing an effective spokesperson is vital for clearly communicating your organisation’s mission, maintaining a positive public image and using clear and consistent messaging throughout a campaign.

This guide outlines key considerations for selecting a spokesperson to represent your organisation.

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Criteria for an ideal spokesperson

Knowledge and Expertise

Well Presented and Well Spoken

Media Experience

Reliability and Availability

Current Responsibilities

Alignment with Brand Values

What to avoid

Limited Organisational Knowledge

Controversial Background

Poor Communication Skills


How Sabio will work with organisational spokespeople

Briefing process

Understanding media dynamics

If you’re contemplating finding a new spokesperson for your campaignbut don’t know where to start, contact our us on  [email protected]  

We’re not here to be loud, we’re here to be heard.


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