Bridge to Brisbane
The challenge
With Brisbane’s most iconic fun run set to return in 2022, an innovative PR and digital strategy was needed to drive both existing and new audiences to the biggest event yet!
The clever idea
A comprehensive digital marketing strategy with a series of nurture flow sequences utilising paid social, organic content, EDM, and SMS, coupled with a emotive storytelling PR campaign to engage audiences and drive registrations to the 26th annual event.
The results
2M+ eyes saw the organic social content
519,500+ users opened an eDM with key event information
442,700+ unique users were reached via paid social channels, resulting in 7000+ website sessions
637 positive media hits, a 43% increase on last year’s results
104M+ people reached through impactful editorial content
500+ website sessions were opened from SMS and influenced audiences to convert at a strong rate of 7.40%