AAPM National Conference
Annually, the Australian Association of Practice Management (AAPM) conducts a three-day national conference in a major Australian city. When the vibrant city of Adelaide was selected to host, the event branding was needed to reflect the unique features of South Australia while also being distinctively Adelaide.
The clever idea
Drawing inspiration from Adelaide’s remarkable wineries and exceptional local produce, the hues of marmalade, tempranillo, and olive oil laid a foundation for the colour palette. Each shade was employed as a rotating colour system, flooding all applications with rich tones and hues. To enhance the branding, the iconic silhouette of the Rundle Mall Spheres, commonly known as “the Malls Balls”, was incorporated, representing Adelaide’s unique identity.
A minimal layout system was developed that seamlessly integrated with the spheres and colour palette, resulting in an unexpected conference branding for the health sector.