The Nine Network’s Regional News
Amid a competitive and declining regional media landscape, secure earned media placements outside of Nine’s network for their regional reporters and presenters to drive affinity with local communities and viewership.
The clever idea
Strong relationships with talent to uncover personal stories that are relatable to their local viewers, and a finger on the pulse for local breaking news that drove regular radio chats. Through collaborating with talent, Nine’s reporters and presenters saturated the regional and national media landscape, effectively leveraging reputation management techniques to enhance their brand image.