The Nine Network’s Regional News
The challenge
Amid a competitive and declining regional media landscape, secure earned media placements outside of Nine’s network for their regional reporters and presenters to drive affinity with local communities and viewership.
The clever idea
Strong relationships with talent to uncover personal stories that are relatable to their local viewers, and a finger on the pulse for local breaking news that drove regular radio chats. Through collaborating with talent, Nine’s reporters and presenters saturated the regional and national media landscape, effectively leveraging reputation management techniques to enhance their brand image.
The results
Profiled 39 Nine reporters and presenters via radio chats and news features, from July 2019 – June 2020
2,216 total media mentions, from July 2019 – June 2020 – encouraging audiences to tune into their local Nine Regional News bulletin
21 ongoing radio chats on average per month with Nine talent, from July 2019 – June 2020
National and key metro media cut-through with Stellar, Take 5 and The Courier-Mail