Home of the Arts
The opportunity
With gusto and flair, launch two new hospitality destinations at the Gold Coast’s most exciting cultural hub, Home of the Arts.
The clever idea
A multifaceted paid digital strategy that complimented PR and organic social efforts throughout the launch period. Exciting visual storytelling and custom content that highlighted offerings from both spaces headlined the campaign, converting passive audiences into customers and organic brand advocates.
The results
Designed over close to 500 pieces of custom content for both venues across organic and paid social channels
1M+ social impressions for both venues within the six-month campaign
Drove close to 5k visits to both venue websites
Secured 7k+ new social followers for both venues, and triggered 60k+ engagement actions