Alondra Residences

Leading Marketing Campaign
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The opportunity

Alondra Residences required a refresh of all touchpoints, from overall marketing strategy and advertising to its digital presence, EDM rollout, paid digital spend and community engagement. Doing so would allow Alondra Residences to better engage with and win over prospective residents.

The clever idea

Retirement living reimagined by establishing Alondra as a premium retirement community offering accommodations and a lifestyle.

The results

400+ qualified sales enquiries, 42 sales office ‘walk ins’ and 37 qualified phone enquiries

1.8M+ reach through print, radio and outdoor advertising

1,800 attendees at Alondra-sponsored community initiatives

62% average open rate on monthly EDMs compared to 14% typical open rate for the real estate industry

The next big thing.

Legacy Run Army

Showcase Legacy’s life-changing work and raise vital funds to support the families of veterans by driving registrations to the Run Army event.
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AAPM National Conference

Annually, the Australian Association of Practice Management (AAPM) conducts a three-day national conference in a major Australian city. When the vibrant city of Adelaide was selected to host, the event branding was needed to reflect the unique...
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The Nine Network’s Regional News

Amid a competitive and declining regional media landscape, secure earned media placements outside of Nine’s network for their regional reporters and presenters to drive affinity with local communities and viewership.
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Legacy Brisbane

With demand for the services provided by Legacy Brisbane continuing to grow, the organisation launched an annual Giving Day at the end of Legacy Week 2023, with the goal of raising $100,000 for the families and widows...
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