Banjo’s Bakery Café
Amid widespread cost of living pressures and a competitive F&B sector, launch Banjo’s Bakery Café’s new Signature Pie flavour – Spag Bol – with a bang.
The clever idea
An impactful media relations campaign that drove cheeky stories and buzz around the launch of the new Spag Bol Pie. Through encouraging conversations on social via “should you, shouldn’t you” and “FOMO” language, Banjo’s recorded one of their best Signature Pie launches to date.