Banjo’s Bakery Café
Cooking up a new classic with Banjo’s Bakery Café
The opportunity
Amid widespread cost of living pressures and a competitive F&B sector, launch Banjo’s Bakery Café’s new Signature Pie flavour – Spag Bol – with a bang.
The clever idea
An impactful media relations campaign that drove cheeky stories and buzz around the launch of the new Spag Bol Pie. Through encouraging conversations on social via “should you, shouldn’t you” and “FOMO” language, Banjo’s recorded one of their best Signature Pie launches to date.
The results
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33 positive earned media hits
12,143,660 people reached through earned media hits
National media cut-through and at least one unique earned media hit in each state with a Banjo’s store
Helped fuel one of Banjo’s best Signature Pie launches to date