Bell Criminal Lawyers

No objection towards this criminal law firms ‘boujie’ new branding
Sabio Casestudy Images Bellcarousel Header

The challenge

With a logo but no brand, Bell Criminal Lawyers needed to build a new brand identity from an existing design that would appeal to their audience in both Gold Coast and Brisbane.

The clever idea

To compliment the elongated ‘B’ of the brand mark, we re-stacked the logo so it was left aligned. This allowed us to create a layout structure for all collateral, with information left aligned in a single column.

Turning to colour psychology, we created a brand palette that replicated their customers experience and reflected how their clients feel under their guidance.

The brand

Working with a pre-existing logo, we restructured the logo for a completely new look.

Our second concept aimed to break all expectations when it came to law firm branding and their competitors.

Even with the tight turn around, we ensured all assets were delivered well before the deadline.


I can’t speak highly enough of Sabio’s professionalism, creativity and patience in bringing to life our vision for Bell Criminal Lawyers. I came to Sabio with absolutely zero constructive ideas, a tight turnaround time and a budget to create a brand which represented the values and requirements of our boutique specialist criminal law firm. 

I do not have a creative bone in my body, so I was blown away when Bec and Haylea produced such a stunning product based solely on my vague ideas and description of what I wanted our brand to represent. 

Their endless patience while I asked to ‘tweak’ 100 things, only to revert back to their original idea in the end, was so much appreciated and put my mind at ease knowing our product was perfect by the time we came to launch. 

Without Sabio’s help, I would still be in a hot-Microsoft-Paint-level mess. I can’t recommend them highly enough!

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