Bohemian Skin
The ask
Elevate the brand’s digital presence and cement Bohemian Skin as one of Australia’s leading natural skincare providers.
The clever idea
A loud public relations campaign with their newest product, AHA Enzyme Exfoliant, at the helm. A unique media and influencer gifting program was designed to jumpstart product awareness and to drive a user-generated content campaign that resulted in excitement and social chatter around the product launch. Supporting the gifting initiative was a suite of custom creative and a digital campaign that included website optimisation, paid digital and content marketing.
The results
45M reached across digital, socials and print during the three-month launch campaign
100 pieces of positive media coverage
Coordinated, secured and hosted 15x familiarisations with diverse list of media and influencer talent
Drove 4,574 new social media followers for Bohemian skin across IG and FB, with an average cumulative monthly audience growth of 50.24% during the campaign
71.6K engagement actions directly triggered by user-generated content from media and influencer gifting program