Bridge to Brisbane

The 26th Annual Sunday Mail Transurban Bridge to Brisbane 2022
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The challenge

With Brisbane’s most iconic fun run set to return in 2022, an innovative PR and digital strategy was needed to drive both existing and new audiences to the biggest event yet!

The clever idea

A comprehensive digital marketing strategy with a series of nurture flow sequences utilising paid social, organic content, EDM, and SMS, coupled with a emotive storytelling PR campaign to engage audiences and drive registrations to the 26th annual event.  


The results

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2M+ eyes saw the organic social content

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519,500+ users opened an eDM with key event information

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442,700+ unique users were reached via paid social channels, resulting in 7000+ website sessions

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637 positive media hits, a 43% increase on last year’s results

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104M+ people reached through impactful editorial content

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500+ website sessions were opened from SMS and influenced audiences to convert at a strong rate of 7.40%

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