Bridge to Brisbane

The challenge
With Brisbane’s most iconic fun run set to return in 2022, an innovative PR and digital strategy was needed to drive both existing and new audiences to the biggest event yet!
The clever idea
A comprehensive digital marketing strategy with a series of nurture flow sequences utilising paid social, organic content, EDM, and SMS, coupled with a emotive storytelling PR campaign to engage audiences and drive registrations to the 26th annual event.

2M+ eyes saw the organic social content

519,500+ users opened an eDM with key event information

442,700+ unique users were reached via paid social channels, resulting in 7000+ website sessions

637 positive media hits, a 43% increase on last year’s results

104M+ people reached through impactful editorial content

500+ website sessions were opened from SMS and influenced audiences to convert at a strong rate of 7.40%