Brisbane City Council

Victoria Park Redevelopment
Sabio Casestudy Images Vicparkheader Image

The landscape

Brisbane City Council is transforming Victoria Park into an iconic public parkland with something for everybody. The 18-hole golf course is becoming an expansive 64-hectare open space following consultation with Brisbane residents who want more greenspaces and places to relax close to home.

The clever idea

To turn the vision for Victoria Park into reality and ensure important local stakeholders were informed and bought into the project, we provided Brisbane City Council with a Government Reference Group including a full framework for engagement and terms of reference to ensure that local community members were an integral part of the process. To make sure a true cultural outcome was achieved, a Traditional Custodian engagement plan was also developed and utilised.

The results

Designed a multifaceted engagement plan, inclusive of a Traditional Custodian engagement plan (delivered by a team member embedded into the BCC workforce)

Captured and recorded significant stakeholder interactions in a CMS

Developed communications materials including key messages, media releases and speeches for Councilors and the Lord Mayor

Designed a raft of digital community engagement materials distributed via Council’s website, social media platforms and eDMs.

The next big thing.

Legacy Run Army

Showcase Legacy’s life-changing work and raise vital funds to support the families of veterans by driving registrations to the Run Army event.
Read More

AAPM National Conference

Annually, the Australian Association of Practice Management (AAPM) conducts a three-day national conference in a major Australian city. When the vibrant city of Adelaide was selected to host, the event branding was needed to reflect the unique...
Read More

The Nine Network’s Regional News

Amid a competitive and declining regional media landscape, secure earned media placements outside of Nine’s network for their regional reporters and presenters to drive affinity with local communities and viewership.
Read More

Legacy Brisbane

With demand for the services provided by Legacy Brisbane continuing to grow, the organisation launched an annual Giving Day at the end of Legacy Week 2023, with the goal of raising $100,000 for the families and widows...
Read More

Share This

Select your desired option below to share a direct link to this page.
Your friends or family will thank you later.