Central Coast Local Health District / NSW Health
The ask
Inspire NSW high school students to drink more water, and less of the bad stuff.
The clever idea
A simple yet highly effective educational campaign that harnessed the power of digital to engage with teenagers across NSW. The ‘Thirsty? Drink Water!” project consisted of animated characters, a digital game, ambassador program, and a full suite of easily shareable legacy collateral that not only garnered attention but triggered real world action.
The results
33million+ people reached through earned media coverage across national, metro and local press targets
44k+ people reached through paid social campaign
Facilitated the delivery of 43 community submissions to inform the Queensland Parliamentary Inquiry
Championed the voices of 7 ambassadors from the Sikh, African, Islamic, Chinese and Jewish, community, inspiring others to share their own stories
Designed and developed community engagement resources in various languages including campaign video, social assets, FAQs, promotional flyers and participant forms
Activated 22 Safe Spaces across Queensland through launch awareness and on-site support across South-East Queensland