Central Coast Local Health District / NSW Health
Inspire NSW high school students to drink more water, and less of the bad stuff.
The clever idea
A simple yet highly effective educational campaign that harnessed the power of digital to engage with teenagers across NSW. The ‘Thirsty? Drink Water!” project consisted of animated characters, a digital game, ambassador program, and a full suite of easily shareable legacy collateral that not only garnered attention but triggered real world action.