Enaex Australia sought support to develop and execute a communication strategy to achieve two important cultural and reputational objectives.
Without a formal in-house marketing function, Enaex sought an agency team who would support, and work closely with, their existing commercial and HR teams.
Enaex desired an agency with experience in the Australian mining industry, who was confident delivering internal communication solutions and driving increased brand recognition for their clients in a B2B environment.
The clever idea
Working closely with the Enaex Australia executive team, Sabio crafted a robust communication strategy to drive results for two important cultural and reputational objectives. As a new player to the Australian market, Enaex Australia needed a strong narrative to help engage their workforce and continue to build external brand recognition.
Following delivery of the strategy, Sabio was engaged through a tailored monthly retainer to support the existing Enaex Australia corporate team in implementation along with bolstering their everyday internal communication and marketing activities.
With first-hand experience working in the mining industry, Sabio works as an extension to the Enaex Australia corporate team and liaises regularly with the global Enaex marketing department.
Designed and implemented research program for better understanding of organisational culture and workforce sentiment
Introduced new internal communication process including regular staff newsletter, CEO Updates, Good News Program and increased visibility of senior leadership team
Regular liaison with global marketing department to ensure alignment with global brand and marketing initiatives
Flexible retainer model delivering work across a variety of specialist areas including marketing, brand recognition, media relations, internal communications and creative services
Retainer complemented by additional special projects like support for global events, conferences, M&A, marketing materials etc
Strong support for senior management team and corporate departments