FINEPRINTCO Art Bar
Launch the Gold Coast’s first art gallery meets cocktail bar and position the venue as the go-to for a sophisticated hangout promising artisanal cocktails and dreamy artwork.
The clever idea
Through a communications plan encompassing a launch event, influencer engagement and media relations, we hit the ground running… in style. We invited an exclusive circle of local media and influencers to an intimate launch event, and didn’t stop there. To create prolonged engagement, we rolled out an ongoing influencer and media famil program, ensuring FINEPRINTCO was top of mind for a week-day wind down spot, or the perfect weekend pre-drinks venue.