Putting the ‘art’ in mARTini
Sabio Coverage Website Assets Fineprint Co Art Bar Feature Image

The ask

Launch the Gold Coast’s first art gallery meets cocktail bar and position the venue as the go-to for a sophisticated hangout promising artisanal cocktails and dreamy artwork. 

The clever idea

Through a communications plan encompassing a launch event, influencer engagement and media relations, we hit the ground running… in style. We invited an exclusive circle of local media and influencers to an intimate launch event, and didn’t stop there. To create prolonged engagement, we rolled out an ongoing influencer and media famil program, ensuring FINEPRINTCO was top of mind for a week-day wind down spot, or the perfect weekend pre-drinks venue.  

The results

90+ media hits in a range of publications and platforms across local, metro and national markets

20+ local media personalities and influencers attended the launch event

Drove patronage, with clientele specifically stating they visited the venue after learning about it through media coverage

Social shares and media coverage from the launch event reached over 5.9 million people

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