Gallagher Bassett
The challenge
Global third-party claims administrator Gallagher Bassett has supported insurance carriers across the globe for decades, but was facing low brand awareness and poor market perception of its team’s ability. In particular, the company needed to address how this challenge was impacting its performance in North America, the United Kingdom, Australia and New Zealand.
The clever idea
A global, integrated marketing campaign kicked off by a comprehensive deep dive persona mapping exercise across the four regions which informed the creation of four region-specific websites, bespoke creative, a sales toolkit, digital marketing strategy and PR campaign.
This extensive research defined the exact personas that Gallagher Bassett and Sabio would target across North America, United Kingdom, Australia and New Zealand. With the matrix guiding all efforts, we worked alongside Gallagher Bassett’s internal marketing team to deliver a comprehensive global campaign targeted the outlined personas, resulting in marked impact across four core regions.
The results
200+ leads secured within the campaign period
Built a collateral library of over 1,200 unique images and videos for collateral use in marketing campaign
Designed, built, and managed four websites across US, UK, Australia and New Zealand, successfully reaching more than 314k unique users
130 pieces of earned media coverage secured over six months
Achieved a 0.6% CTR on paid material, +0.1% above industry benchmar