Ghanem Group

Launching Iris and Bisou Bisou
Sabio Coverage Website Assets Ghanem Group Feature Image

The opportunity

With gusto and flair, launch two new luxury dining destinations within Hotel X, French brasserie Bisou Bisou and Mediterranean-inspired rooftop bar and restaurant, Iris.

The clever idea

A multifaceted proactive communications campaign spanning media relations, famils and events to position the two new luxury dining destinations as world-class must-do’s in Brisbane’s hottest stay, dine and play precinct. Following the roaring launches of Iris and Bisou Bisou, Sabio’s scope expanded to include support of Donna Chang, Boom Boom Room Izakaya, Le Bon Ton, Blackbird Bar & Grill and Byblos. 

The results

500+ high-tier media and Influencer hits over seven months including placements in The Australian, Gourmet Traveller, Delicious, ESCAPE, Women’s Weekly, Urban List, Gourmand & Gourmet, The Weekend Edition and across News Corp.

137,333,504+ earned social and media reach

300 pax launch event for Iris attended by media and influencers

Secured Bisou Bisou as one of the Queensland locations for AMEX’S Delicious Month Out event series in 2021 (one of two events in Queensland)

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