Gold Coast 500 Supercars

Bringing the party back to the Gold Coast
Sabio Coverage Website Assets Supercars20224

The challenge

Returning for the first time since 2019, one of Queensland’s biggest annual sporting events, the Boost Mobile Gold Coast 500 Supercars had grand plans to bring the party back bigger than ever with a three-day race event.

The clever idea

Get the state talking about the Boost Mobile GC500 Supercars before, during and post event day through a targeted media strategy including an immersive media launch event and quirky onsite press opportunities leveraging driver profiles.

The results

399 positive media hits across national, metro and local press targets

54.6M+ people reached through impactful earned media coverage across national, metro and local press targets

Record numbers attended the Boost Mobile GC500 event, with 200,232 spectators enjoying the race weekend

Drove 70+ media and influencers to the launch event, resulting in widespread organic social media coverage captured in real-time

The next big thing.

AAPM National Conference

Annually, the Australian Association of Practice Management (AAPM) conducts a three-day national conference in a major Australian city. When the vibrant city of Adelaide was selected to host, the event branding was needed to reflect the unique...
Read More

The Nine Network’s Regional News

Amid a competitive and declining regional media landscape, secure earned media placements outside of Nine’s network for their regional reporters and presenters to drive affinity with local communities and viewership.
Read More

Legacy Brisbane

With demand for the services provided by Legacy Brisbane continuing to grow, the organisation launched an annual Giving Day at the end of Legacy Week 2023, with the goal of raising $100,000 for the families and widows...
Read More

RSPCA Queensland

Faced with a surge in animal surrenders and a significant 26% decline in adoption applications, we embarked on a mission to secure more than $600,000 in funding to facilitate the rehoming of animals across Queensland.
Read More
Close

Share This

Select your desired option below to share a direct link to this page.
Your friends or family will thank you later.