Gold Coast 500 Supercars
The challenge
Returning for the first time since 2019, one of Queensland’s biggest annual sporting events, the Boost Mobile Gold Coast 500 Supercars had grand plans to bring the party back bigger than ever with a three-day race event.
The clever idea
Get the state talking about the Boost Mobile GC500 Supercars before, during and post event day through a targeted media strategy including an immersive media launch event and quirky onsite press opportunities leveraging driver profiles.
The results
399 positive media hits across national, metro and local press targets
54.6M+ people reached through impactful earned media coverage across national, metro and local press targets
Record numbers attended the Boost Mobile GC500 event, with 200,232 spectators enjoying the race weekend
Drove 70+ media and influencers to the launch event, resulting in widespread organic social media coverage captured in real-time