Hear and Say
The opportunity
Rally Queenslanders to support Triple Impact Day, a 24-hour online fundraising event dedicated to raising vital funds for Hear and Say so the organisation
can continue providing life-changing support and early intervention services for hearing-impaired children across Queensland.
The clever idea
A multi-faceted media relations campaign and social media amplification strategy reaching local communities with compelling stories that encouraged Queenslanders to dig deep and donate to Triple Impact Day. Strong key messaging and emotive storytelling boosted awareness of Hear and Say and highlighted the urgency of supporting babies born deaf with effective and early interventions.
The results
98 media hits with placements in The Courier Mail, Today Extra, ABC and across News Corp
100% key message inclusion with strong call to action
20.8+ million in total media and social reach
7 media calls across 5 different locations throughout Queensland
7 Hear and Say children profiled in media opportunities
Media coverage correlated with donation spikes, ultimately contributing to a total of $451,528 raised towards Hear and Say over the campaign duration