Horizon Sky Dining

Sabio Coverage Website Assets Oscarsgroup

The ask

Take a gold coast icon to dazzling new heights, announcing the opening of Horizon Sky Dining, the jewel atop Crowne Plaza’s multi-million-dollar refurbishment.

The clever idea

A cleverly curated PR and famil campaign to capture the hearts and minds of Gold Coasters and beyond. First look media opportunities gave media a sneak peak at the breathtaking new restaurant with revolving views of the Gold Coast skyline, followed by a launch event attended by the who’s who on the coast, including the Hembrow sisters.

The results

36 positive media hits across all major networks including 9News, 7News and front page of the Gold Coast Bulletin

98 content pieces from top-tier influencers with a combined following of more than 20 million people showcasing the dazzling new restaurant

Stay and dine famil exposure reaching an audience of more than 2 million people positioning Crowne Plaza as the ultimate weekender

An intimate yet impactful launch event attended by the must-follow crowd on the Gold Coast, including Tammy and Amy Hembrow

The next big thing.

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