Legacy Run Army
The challenge
Showcase Legacy’s life-changing work and raise vital funds to support the families of veterans by driving registrations to the Run Army event.
The clever idea
A paid social campaign targeting a prospective audience of aspiring runners in Brisbane leading up to the event. Sabio designed and tested several original creative assets, that addressed different motivations and preferences, allowing us to learn more about what resonated with audiences and optimise the campaign.
The impact
104,064 people reached in Brisbane, from a curated audience of users with demonstrated interest in similar running events
700,828 ad impressions served, for an average frequency of 6.73, ensuring higher brand and ad recall, as well as engagement with the ads
2,126 clicks through to the website, indicating users entering the consideration phase of their conversion journey
14,970 post engagements (likes, shares, comments, clicks, etc), indicating how well the ads resonated with the audience, and how they invited the online conversation
179 direct and assisted registrations from the campaign