Lung Foundation Australia

Connecting with everyday Australians to educate and drive action around lung health
Header Image

The challenge

Too often, people miss the warning signs of lung diseases, dismissing them as benign symptoms. LFA wanted to encourage everyday Australians to take the free Lung Health Survey on their website and acknowledge these signs. The campaign objective was to generate 24,000 surveys taken. 

The clever idea

A two-phase integrated digital campaign, combining a social ads campaign and a Google Search campaign to capture questions and concerns from users actively searching for support and answers. 

All ads encouraged users to take the free survey online, and to share their contact details to get the results emailed to them, as a first party data acquisition tactic. 

The results

Sabio Case Study Icons Lfa Digital 1

Reached more than 4.6M Australian’s, 5.2 times above the campaign KPI.

Sabio Case Study Icons Lfa Digital 2

Garnered 13.9M impressions across both campaign phases.

Sabio Case Study Icons Lfa Digital 5

91,500 Lung Health Surveys taken, exceeding campaign KPI by close to 300%.

Sabio Case Study Icons Lfa Digital 3

In-depth understanding of the biggest lung health concerns of Australians through search queries and keywords analysis.

Sabio Case Study Icons Lfa Digital 4

Identification of audience segments more concerned than others, to design future campaigns specific to their needs.

Sabio Case Study Icons Lfa Digital 6

Thousands of users added to the database, so LFA can provide free, educational content that support them in looking after their lungs’ health.

The next big thing.

Legacy Run Army

Showcase Legacy’s life-changing work and raise vital funds to support the families of veterans by driving registrations to the Run Army event.
Read More

AAPM National Conference

Annually, the Australian Association of Practice Management (AAPM) conducts a three-day national conference in a major Australian city. When the vibrant city of Adelaide was selected to host, the event branding was needed to reflect the unique...
Read More

The Nine Network’s Regional News

Amid a competitive and declining regional media landscape, secure earned media placements outside of Nine’s network for their regional reporters and presenters to drive affinity with local communities and viewership.
Read More

Legacy Brisbane

With demand for the services provided by Legacy Brisbane continuing to grow, the organisation launched an annual Giving Day at the end of Legacy Week 2023, with the goal of raising $100,000 for the families and widows...
Read More

Share This

Select your desired option below to share a direct link to this page.
Your friends or family will thank you later.