Lung Foundation Australia
Too often, people miss the warning signs of lung diseases, dismissing them as benign symptoms. LFA wanted to encourage everyday Australians to take the free Lung Health Survey on their website and acknowledge these signs. The campaign objective was to generate 24,000 surveys taken.
The clever idea
A two-phase integrated digital campaign, combining a social ads campaign and a Google Search campaign to capture questions and concerns from users actively searching for support and answers.
All ads encouraged users to take the free survey online, and to share their contact details to get the results emailed to them, as a first party data acquisition tactic.
Reached more than 4.6M Australian’s, 5.2 times above the campaign KPI.
Garnered 13.9M impressions across both campaign phases.
91,500 Lung Health Surveys taken, exceeding campaign KPI by close to 300%.
In-depth understanding of the biggest lung health concerns of Australians through search queries and keywords analysis.
Identification of audience segments more concerned than others, to design future campaigns specific to their needs.
Thousands of users added to the database, so LFA can provide free, educational content that support them in looking after their lungs’ health.