Lung Foundation Australia’s Connect to Care campaign

Arming Aussies living with lung conditions with the support they need
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The challenge

The pulmonary arterial hypertension (PAH) Connect to Care campaign aimed to arm patients and their support networks with the tools, resources, and support services to effectively manage their disease and live their best life.

The clever idea

The Connect to Care campaign encouraged Australians suffering with PAH to download Lung Foundation Australia’s resource pack to be better informed with reliable lung health information. Through a paid ads campaign, the support group and resource pack were promoted to the target market of Australians diagnosed with PAH and their families and carers. This target market was defined by users who engaged with the LFA website and strategic interest-based keyword targeting.

The results

746,000+ impressions placed LFA in front of relevant target audience members

102,600+ content views garnered via paid social video content. exceeding the campaign KPI of 8,000 by 12x

510+ new leads were achieved through PAH Resource Pack downloads and those who expressed interest in connecting with a support group

48,000+ ad engagements across all campaign content, consisting of link clicks, comments, shares and likes from the target audiences

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