Lung Foundation Australia National Safe Work Month Campaign
Australians working in high-risk environments are often unaware of the long-term risks to their lung health. Through a lung health identification quiz and resource link clicks, our task was to create an awareness campaign that would place an emphasis on the dangers of working with hazardous materials and encourage workers to take proactive steps to safeguard lung health.
The clever idea
As Lung Foundation Australia identified that high-risk workers are likely to feel apathy or discouragement surrounding their own lung health, we positioned the ad campaign to target loved ones to drive external pressure and understand the importance of their lung health. Leveraging the timeliness of National Safe Work Month, we strategically targeted the ad campaign through social media ads to encourage the target audience to complete the lung health quiz and download online resources.