Maggie May

Launching the New Girl in Town
Sabio Maggie May Website Cover Image

The opportunity

Launch Maggie May, an endearing seventies-style supper club to the Brisbane market and encourage visitation to the new girl in town.   

The clever idea

Make Maggie May the talk of the town with an invite-only launch party hosted by the queen bee herself, complemented by vibrant media features showcasing the venue’s lively dining experienceA carefully curated guest list of media and influencers elevated the buzz, on sharing the good times had at the launch event through traditional and social channels. This was taken a step further, with personal dining experiences and famils after the launch party. 

The results

125 positive media hits across metro and local press targets

29.8M+ people reached through earned media coverage across metro and local press targets and social media

Drove 160+ media and influencers to the launch event, resulting in widespread organic social media coverage captured in real-time

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