Maggie May
The opportunity
Launch Maggie May, an endearing seventies-style supper club to the Brisbane market and encourage visitation to the new girl in town.
The clever idea
Make Maggie May the talk of the town with an invite-only launch party hosted by the queen bee herself, complemented by vibrant media features showcasing the venue’s lively dining experience. A carefully curated guest list of media and influencers elevated the buzz, on sharing the good times had at the launch event through traditional and social channels. This was taken a step further, with personal dining experiences and famils after the launch party.
The results
125 positive media hits across metro and local press targets
29.8M+ people reached through earned media coverage across metro and local press targets and social media
Drove 160+ media and influencers to the launch event, resulting in widespread organic social media coverage captured in real-time