Personalised Plates Queensland

The story behind Personalised Plates
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The challenge

Through the People Behind Plates blog series, PPQ shares empowering stories of the people behind their personalised plates, doing great things within the community, like 10 Cent Tom.

Boasting a big personality, 10 Cent Tom’s spirit and story had to be bottled up in a short video to be shared on PPQ’s channels.

The clever idea

After learning more about our country-music-dad-joke-loving talent, Tom – Sabio created a storyboard and guiding questions that would lend itself towards a fun, upbeat story, reflecting Tom’s cheery personality and showcase PPQ’s plates.

Sabio brought the video and photography project to life on behalf of PPQ through directing, shooting, and editing.

The result

Created awareness for both PPQ’s Personalised Plates product and through an authentic and captivating story of proud PPQ owner, 10 Cent Tom

Highlighted how personalised plates can help an individual drive awareness for their business.

Delivered one full-length video, three social snippets and a small suite of feature imagery

The next big thing.

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