St Joseph’s Nudgee College
The challenge
St Joseph’s Nudgee College set the bar high for their second Giving Day, aiming to raise $200k in support of the Jack Ross Bursary. With so many worthy causes, we wanted to inspire potential donors t to give deserving boys a future at Nudgee College.
The clever idea
A powerfully emotive video content that showcased the life-changing experiences had by Nudgee Old Boy, Stu and Jack Ross Bursary recipient, George. Further highlighting Nudgee’s tight-knit community, and life-long support to its young men and ‘Old Boys’ that make it a unique and special schooling experience.
The results
The teaser video alone contributed to Nudgee raising 50% of their donation goal before the actual Giving Day event
The video raised awareness of the foundation and helped cement Nudgee Collage as a premium school that offers life-long support to its attendees
In total, the awareness and emotional connection of our Giving Day video helped raise $224,300 – this is $24.3k more than their target
The Giving Day video helped raise enough funds to send two boys to St Joseph’s Nudgee College from years 7 to 12