Tyrepower

Driving monthly deals success for Tyrepower
Sabio Coverage Website Assets Tyrepower Hero

The opportunity

Power up interest in Typrepower’s special monthly deals with a digital marketing campaign targeting catchment areas of their roughly 70 participating dealers across QLD and NSW.

The clever idea

A micro-targeted geo-location campaign approach, to capture Tyrepower’s audience in the relevant dealership radiuses. Each month, new ads on the Facebook feed, Facebook Marketplace, and YouTube channels promote the monthly deal offered by Tyrepower and drive users to a website page where they can pick their nearest dealership to enquire about the promotion.

The results

12.3M + ad impressions over 12 months across YouTube and Facebook ads placements

1.5M + video viewed entirely through the YouTube Ads placements

$0.98 CPC (Facebook) and $0.03 CPV (YouTube) which demonstrates very cost-effective reach and website traffic campaigns

35,700+post engagement actions through the social ads, indicating a strong conversation generation online

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