Famils that foster recognition

Familiarisations give journalists and influencers an opportunity to gain first-hand experience of your product or service and get a better understanding of who you are. Famils are a powerful tool in building brand advocacy and generating positive user-generated coverage in traditional and social media.

Not only will we help you decide the best people for the job, we’ll also help you create the ultimate famil that compels the journalist or influencer to share their experience with their audiences. Let’s inspire them to shout your name from the rooftops!

Elevate your brand through unleashing the power of media and influencer Famils

In the realm of marketing and brand promotion, familiarisations (famils) is an engaging tactic that allows brands to show, not just tell, people about what they’re all about.

These immersive experiences facilitate a first-hand encounter between media and influencers with your product or service, while laying the foundation for authentic content creation, positive media coverage and increased brand awareness.

The impact of Famils

Famils go beyond traditional marketing approaches, offering opportunities for media and influencers to experience something for themselves, allowing them to authentically communicate a genuine understanding of your brand across both mass and social media.

Our approach at Sabio

At Sabio, we understand the importance of a well-executed famil program and how it fits into a business’ broader marketing, PR, and communication strategy.

Our famil management involves the meticulous development of tailored media and influencer lists, outreach copy that grabs attention and encourages attendance, and the creation of compelling itineraries.

Through end-to-end famil management, we ensure that media and influencers are armed with, and can confidently communicate, your business’ key messages, including where audiences can go to learn more and experience the offering for themselves.

Famil management unpacked:

Strategic Counsel: Whether it’s utilising and inviting media and influencers to an existing offering, or creating a unique experience from scratch, Sabio can reccomended the activity that will pack the best punch for your brand. Our expert team provides tailored advice to ensure the famil activity aligns seamlessly with your business’s identity and goals.

End-to-End Management: If you’re seeking end-to-end famil management, our team is well equipped in creating memorable experiencs. Our support includes designing itineraries that captivate media and influencers’ attention – showcasing the best that your brand has to offer – arranging transportation, reinforcing your brand’s key messages, providing on-site assistance, and reporting on coverage secured.

Some of our
communications work

The Nine Network’s Regional News

Amid a competitive and declining regional media landscape, secure earned media placements outside of Nine’s network for their regional reporters and presenters to drive affinity with local communities and viewership.
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Legacy Brisbane

With demand for the services provided by Legacy Brisbane continuing to grow, the organisation launched an annual Giving Day at the end of Legacy Week 2023, with the goal of raising $100,000 for the families and widows...
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RSPCA Queensland

Faced with a surge in animal surrenders and a significant 26% decline in adoption applications, we embarked on a mission to secure more than $600,000 in funding to facilitate the rehoming of animals across Queensland.
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