Media relations

Media exposure with purpose and punch

We’ll tell your story in a way that demands attention. Whether it’s awareness, education, or influence, we’ll craft the strategies, messages and tactics that resonate with your audience.

Mastering media relations: Elevating your brand through effective PR

If you’re launching a new product, business, service or event, or seeking to gain further exposure and stand out from your competitors, Media Relations is a vital PR and Communications function that must be explored.

Whether you require support for a moment in time, or a partner for the long haul, an effective Media Relations campaign is not just a strategy; it’s a cornerstone for establishing a strong brand presence.

At Sabio, we understand the pivotal role Media Relations plays in shaping perceptions, fostering connections, and driving visibility. Our team of creative, communications professionals are the people you want in your ranks to help you secure the media placement opportunities of your dreams.

Our media relations campaigns involve all things from strategy ideation, media list development, copywriting and pitching.

Strategy development: Crafting your narrative

We start by working with you to identify what your key goals are – from a media perspective, and for the business as a whole.

After gaining a thorough understanding of what you hope to achieve, we then devise our media plan outlining recommended target publications and media angles, laying the foundations for success.

Media list development: Precision in approach

Building meaningful connections and strong working relationships with key journalists is an art that Sabio prides itself on. Our team meticulously curates media target lists, tailored to your industry, to ensure your message reaches the right audiences.

Knowing: (1) the content media wants to receive, (2) who is best placed to receive it, and (3) when journalists need to receive it by, allows us to gain impactful earned media coverage for our clients.

Media assets development: Crafting the perfect pitch

A successful Media Relations strategy is built on compelling content. At Sabio, we excel in developing a range of media assets including media releases, pitches, and alerts.

Our communications are crafted with the media and your target audience in mind, delivering consistent and impactful messaging that captures the media’s attention and gains cut-through.

Ongoing strategic counsel: Your trusted media advisors

At Sabio, we don’t just execute proactive media relations campaigns, but we’re consistently on the lookout for reactive, newsjacking media opportunities.

We pride ourselves on offering strategic counsel that goes beyond the immediate horizon, considering opportunities outside what clients may have considered for themselves.

When working with Sabio, our team becomes an extension of your brand, offering insights and guidance to navigate the constantly evolving media landscape.

Mastering media relations is an ongoing process that requires a strategic approach, creativity, and consistent effort. Executed correctly, media relations can elevate your brand’s presence in the media landscape and build lasting connections with your target audience.

Some of our
communications work

The Nine Network’s Regional News

Amid a competitive and declining regional media landscape, secure earned media placements outside of Nine’s network for their regional reporters and presenters to drive affinity with local communities and viewership.
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Legacy Brisbane

With demand for the services provided by Legacy Brisbane continuing to grow, the organisation launched an annual Giving Day at the end of Legacy Week 2023, with the goal of raising $100,000 for the families and widows...
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RSPCA Queensland

Faced with a surge in animal surrenders and a significant 26% decline in adoption applications, we embarked on a mission to secure more than $600,000 in funding to facilitate the rehoming of animals across Queensland.
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