As a new player in the Australian market, Enaex needed to build brand recognition and engage their workforce. By crafting a robust brand positioning strategy, Enaex were able to successfully build a brand that resonated with mining companies across the globe. Positioning themselves as a premium blasting solutions company, Enaex built a unique and clean identity, that has become easily recognisable and is evident at each of their touchpoints. This ensures that wherever the target audience interacts with their brand a visual representation of its values, personality and offering is conveyed. By fostering a sense of connection and reliability, Enaex has transformed the way people think about explosives and robotics and has redefined the blasting experience.